![]() The SEO importance of an, for example, is far different than an, as is its recommended optimization. One other minor criticism is combining all the heading elements together. This is a useful way to immediately see which words dominate your content, however the 2-word and 3-word phrases often miss the mark, combining words in ways that don’t really make sense, such as the phrase pictured at right, which is listed in the keyword grid as “right place artisans.” It also endeavors to do the same grid for 2-word and 3-word phrases. It divides its results into the number of times a particular keyword appears not only in the body text, but also in key SEO elements such as the, meta description, and headings (all variants, presumably). Like many SEO Checkers, the way that SEO Analyzer handles a context analysis of the text of this pages is to present you with a frequency grid (see screen capture, below). Google reports almost 8,000 results for this domain, a far cry from zero. The usual way to query Google about the results in its index for a domain is to do something called a site search, as indicated in the screen capture. Although SEO Analyzer doesn’t really specify which index its reporting (after all, in theory it could be Bing), if we make the logical assumption that it is referring to pages in Google’s index then this number is simply wrong. This typically refers to the number of pages that Google reports in its “index” for a particular domain. More disappointing is the number of pages indexed figure. This number is perplexing, since Google reports almost 7,000 URLs in its index for this domain. Unless you’re comfortable with the technical side of web development, it’s best to just shoot these details over to your web developer (if you have one), or find a web developer (if you don’t) to try to make sense of them and implement them. If you click on speed recommendations you’ll be taken to a tabbed box offering three choices:Īs you might tell from the screen captures below, there’s a fair amount of detail here. ![]() This is certainly in line with current thinking, since the speed with which your page loads is an important factor in how well you do, not only in search results, but also in attracting and retaining visitors to your key pages. The SEO Analyzer obviously places a lot of emphasis on the speed component of your web page, as illustrated by the fact that the Page Level Speed Score is placed at the very top of the analytical metrics it offers you. The actual letter grade is, for some reason, buried in the details. These numbers won’t mean much without some context. Here’s the speed score for our test site. Still, it’s just a start, and numerous factors are not really addressed (for example, SEO Analyzer gave a warning about overly short H2 tags, but neglected to point out that this page doesn’t even have an H1 tag, which is a key missed opportunity for on page optimization). ![]() ![]() If you’re just getting started with SEO, this is a good basic analysis that could be useful in finding some of the key gotchas on your site. H1, H2, etc) and whether any which are found are too short Presence of elements that might frustrate Google and Bing, such as flash and iframes.Meta description tag (presence of tag, too short, too long, duplicated, etc).Site title tags (presence of one, is it duplicated, too short, too long).And the list does include some of the most critical and most often missed factors for SEO novices. Although this is of course a very short list of checks (Google, for example, uses about 200 ranking signals to evaluate a website and how it will perform in search results), nevertheless, Neil has had his team focus on a manageable list. In this case the analysis tells me that the site passed 14 checks and failed or under-performed on 5 other checks. The first order of priority for SEO Analyzer is a variety of factors that contribute to the success of your site from an SEO perspective. ArtisansOfColorado is just a tad above being thrown out of school, with a grade of C.
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